The Super Bowl is the most-watched television program in the US, and companies pay up to $7 million for a 30-second ad. This year, many companies have aired commercials during the game, including PopCorners, Paramount Plus, Michelob ULTRA, Sam Adams, General Motors, Hellmann’s, Rakuten, Busch Light, Bud Light, Heineken 0.0, Booking.com, Budweiser, Doritos, Downy Unstoppables, Mr. Peanut, Pringles, Workday, Uber One, Dunkin’, E*TRADE, Draft Kings, and Remy Martin. These commercials are highly anticipated by both football and non-football fans alike.
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It’s Super Bowl Sunday, and that means we’re close to crowning another champion as the Kansas City Chiefs take on the Philadelphia Eagles. But the game itself isn’t the only thing that fans are concerned with when it comes to one of the biggest days on the sports calendar.
The Super Bowl commercials are, as always, at the forefront of the minds of football and, especially, non-football fans alike.
Each year, the Super Bowl is the most-watched television program in the United States. According to Variety, a 30-second Super Bowl ad will cost between $6 and $7 million during Super Bowl LVII. In 2022, a 30-second Super Bowl ad ran companies an estimated $6.5 million.
Below are some of the commercials that have aired during the game:
